Bradley Mancuso

Arena Club is a modern player in the card-collecting world, blending the thrill of the hobby with cutting-edge tech like AI and digital grading.

“Opening Day” is the brand’s launch film—an energetic, visually satisfying spot that draws a smart parallel between the optimism of sports’ Opening Day and the heart-pounding moment of ripping open a Slab Pack™. Through a series of literal and emotional ‘openings,’ the commercial builds momentum and nostalgia, ending with Derek Jeter—post-retirement—chasing that same spark. Because at Arena Club, every day feels like Opening Day.

To extend the impact of its title sponsorship of the AIG Women’s Open beyond a single tournament, AIG set out to demonstrate a lasting commitment to advancing gender equity—in golf, business, and society.

Under the “Your Ally From Now to Next” brand platform, I developed the Blueprint of Progress campaign for the AIG Women’s Open at Walton Heath. The work positioned AIG as a leader in allyship, uniting stakeholders and sparking global momentum. The message came to life across TV, digital, social, influencer, print, experiential, and corporate channels.

Results:

$10M+ earned media value
202M+ social impressions
28M+ video views

To launch Crown Royal Aged 18 Years, the brand needed to showcase the richness inside the bottle while staying true to its generosity platform of Keeping Communities Royal.

We set out to celebrate communities that, like the whisky, become more soulful, unique, and elevated over time. Enter Atlanta—and the cultural phenomenon of grillz. Through events, experiential moments, influencer partnerships, and social content, we redefined what luxury looks like and connected with an audience often overlooked by traditional premium campaigns.

Results:

210M+ press release impressions

24M+ earned media impressions

The American Egg Board wanted to wake people up to the nutritional benefits of eggs. So to do it, we decided to get a little help from Bacon, Kevin Bacon. The Wake Up To Eggs with Bacon campaign won a Bronze Cannes Lion in PR. 

For the second year of the Wake Up To Eggs campaign we decided to add more Bacon. So we enlisted The Bacon Brothers, Kevin Bacon's band with his brother Michael, to sing the virtues of eggs. 

The super-premium ice cream category is filled with lots of choices these days. That's great for ice cream fans but not so great for one of the older makers in the freezer isle. So to connect with the next generation of ice cream lovers we got a little inspiration from our start and created a campaign that reminds people what it takes to create the extraordinary. 

Guinness wanted to turn St. Patrick’s Day from a one-day celebration into a full-on season—and who better to lead the charge than their most legendary fan, Nick Offerman.

We created The Countdown to St. Patrick’s Day: a month-long campaign of short films chronicling Nick’s hilariously intense preparations for March 17th. From custom pint glasses and axe-carving corned beef to sewing his own Guinness merch and delivering deadpan party tips, Nick showed the world how to do St. Paddy’s the right way. Because when you’re celebrating with a Guinness, you’re doing it properly—even if it starts a few weeks early.

We developed the Do. No Harm. platform for Command Brand based on a simple insight: when you’re using a hammer and nails, you get one chance to get it right—or face the damage. But with Command, you can hang and rehang what you want, when you want—so you can do, without doing harm.

And who better to deliver that damage-free message than the only hammer who hates nails: MC Hammer himself.

The fully integrated campaign spanned TV, social (Facebook, Twitter, Instagram, Pinterest), digital content, an interactive soundboard, and in-store. It drove a 20% year-over-year sales lift, with some retailers selling out of product at launch due to unexpected demand.

How do you show the world something it’s never seen? You bring together the unexpected.

Canon partnered with a marine researcher, an underwater photographer, a storyteller, and its own cutting-edge low-light technology to go beyond a typical film shoot—and straight into a research expedition. The result: the discovery and documentation of a biofluorescent hawksbill sea turtle off the coast of the Solomon Islands.

A powerful fusion of science, story, and innovation—captured in a way only Canon could.

Seagram’s 7 Crown celebrates its annual National Dive Bar Day every July 7th. To turn up the volume, we partnered with alternative rock duo The Kills to amplify the brand’s national call-to-action: hit up your local dive bar on 7/7 and order the classic 7 & 7.

The campaign generated buzz across music and culture outlets, with 171 media hits—including coverage in Billboard and Flaunt Magazine.

We developed a new brand platform for Post-it: Make It Stick. The idea was built around a powerful insight—writing something down makes you 42% more likely to make it happen. The campaign encourages people to put their goals, dreams, and reminders front and center, where they can’t be ignored.

The work included TV, digital content, and a documentary series spotlighting real students and their personal journeys to achieve what matters most. The result was an inspiring, purpose-driven campaign that gave new meaning to a classic product.

View the full campaign at post-it.com/study.

P&G has a long-standing partnership with the NFL, and during my time at Taylor, I led creative ideation for activations tied to key moments on the football calendar—most notably the NFL Draft and the Super Bowl. The brief was always simple: create ideas with unforgettable impact. The following case studies showcase some of the strongest work we developed for P&G’s leading grooming brands, brought to life during the league’s biggest cultural moments.

In this :60 spot that celebrates family, a brand known for bite and smiles managed to make a few million people cry. But this AdWeek article might explain it best. 

Methproject.org was completely reimagined as a raw, immersive experience at the center of the Meth Project’s ASKcampaign. Built around the tough questions teens have about meth, the site delivers honest—often brutal—answers through over 150 pieces of rich, shareable content. The goal: inform, engage, and empower teens to take action.

To drive traffic to the site, we launched a fully integrated campaign that included four TV spots, outdoor boards, rich media banners, and targeted social content.

This Superbowl spot was done for the launch of the Cadillac V-Series, Cadillac’s high performance vehicles.

Like Crown Royal Aged 18 Years, Chopped & Screwed music is a masterclass in blending. Rooted in deep cultural understanding, the genre—pioneered by DJ Screw—embodies expert craftsmanship and refined taste, much like whisky-making itself.

To honor this parallel, we partnered with iconic Houston artists and the Scott Joplin Orchestra to create a genre-bending performance. Orchestral arrangements layered atop classic DJ mixes created a rich, ethereal soundscape—celebrating the mastery of blending while spotlighting the rare gems of Houston’s creative community. This one-night-only event redefined traditional luxury, capturing the bold, neo-luxe spirit of Crown Royal Aged 18.

Results:

229M+ earned media impressions (350% over KPI)
376 press placements (50% over KPI)
369M+ press impressions (64% over KPI)